CEO and Founder of Now Healthcare Group, Lee Dentith, discusses the importance of doctor choice and being able to see your preferred GP, one of the many benefits available through our Now GP mHealth app.
At Now Healthcare Group, we’re incredibly proud to be able to give our mHealth app patients a flexible service which offers convenience and – crucially – choice.
The satisfaction of our patients is something we take extremely seriously, and in the early stages of developing our smartphone apps we spent a long time conducting extensive market research and analysing feedback from our beta-testing stages to ensure we were giving customers exactly what they wanted.
One thing which came to light at this stage was just how much patients value the option to select from a large pool of doctors and make a conscious decision about who they wish to have a consultation with. When it comes to discussing sensitive issues such as your personal health and wellbeing, it’s imperative to feel comfortable with who you’re speaking to – rather than it being an automatic decision made by the app, Now GP gives users the chance to choose exactly who they speak to.
The main benefits of this are obvious when you think about it. Many patients feel more comfortable about discussing particular health concerns with a doctor of their own gender, for example – Now GP allows you to choose between male and female GPs, which is also a popular feature for patients of certain religious beliefs and traditions.
It also brings added convenience and practically for any follow-up consultations that a patient may have – being able to see a doctor which they’ve already had a consultation is beneficial for both the doctor and the patient.
“One in ten patients never or almost never get to see their preferred doctor.”
Sadly, the convenience and doctor choice offered by our mHealth service isn’t mirrored in the National Health Service, with the latest GP Patient Survey revealing that the number of patients who regularly get to see their preferred GP continues to decline. It found that one in ten patients “never or almost never” get to see their preferred doctor.
Other notable findings from the new survey include over a quarter of patients (26%) claiming that they had difficulty getting through to someone at their preferred GP surgery on the phone and that the number of patients who “always” get to see their preferred doctor choice has fallen by over 6% in the last four years.
As healthcare access and flexibility continues to diminish in the NHS, we’re very proud to be offering our patients an alternative that matches their expectations and brings choice and convenience back to the industry.
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